Master’s in Marketing Research and Analytics
Named the number one Most Affordable Online Master’s in Marketing in 2020, the 30-hour Master’s in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related business decisions.
- 100% Online
- Convenient 30-Hour Program
- Leading-Edge Curriculum
- Affordable Tuition
Discover a highly relevant, affordable learning opportunity
Texas Tech University’s Master of Science in Marketing Research and Analytics (MSMRA) program prepares graduates for success in an ever-expanding industry. Our highly-experienced faculty and application-focused curriculum better prepare students who want to take advantage of the career possibilities in marketing research and analytics. Our graduates gain a clear advantage in an increasingly-relevant area.
Meet the demand for data-driven decision making.
Marketing research and analytics play an essential role in companies that value informed, strategic decision-making. Learn to connect information about products or services, customers, and markets to business performance metrics. Acquire the necessary skills to contribute to important decision-making by using data to improve productivity and profitability. Marketing research is increasingly being incorporated into the strategic planning function by today’s leading companies. The added value and importance of technology and data collection is increasing the demand for managers with fluent research and analysis skills as well as the need for research analysts and survey researchers.
- Earn your degree in as little as 2 years.
- Interact with celebrated professors and industry leaders.
- Participate in real-world marketing research.
- Learn the science and applications of technology-rich marketing industry.
Companies hiring in this field
- Capital One
- Millward Brown
- The Nielsen Company
MKT 5360 – Marketing Concepts and Strategies
MKT 5376 – Consumer Behavior Research
MKT 5369 – Marketing Analytics Basics
ISQS 5345 – Statistical Concepts for Business and Management
MKT 5370 – Advanced Statistics for Marketing
MKT 5371 – Measurements and Survey Research in Marketing
MKT 5375 – Experimental Design and Analysis in Marketing
MKT 5373 – Market Forecasting and Analytics
MKT 5374 – Digital Marketing Analytics
MKT 5372 – Qualitative Research in Marketing
MKT 5380 – Applications of Marketing Research
Gain your competitive advantage through a convenient, leading-edge learning opportunity.
Earn your Master’s in Marketing Research and Analytics from Texas Tech University.